As I sip my favorite organic red wine from Monop’ watching the new Victoria Beckham series I finally feel inspired to write and mostly time for myself post the fashion week craze. After an overly thrilling month of hard work, adrenaline, firsts’ accomplished and tireless nights, I feel inspired again. When watching cultural icons like Victoria Beckham it makes you think about how far along we have come from to finally make it to the finish line. 

4 years ago this month I moved across the world to follow a dream. A dream of passion and fear, adventure and unknown, discovery and belonging. Probably one of the scariest things I have ever done but also my proudest moment. A decision made entirely on a gut feeling that my purpose was elsewhere, far away from the life I had built. On most days, my reasons for following my passion feel justified through my work, the fashion capital Paris is, my friends and the opportunities I am surrounded by. Undoubtedly some days the sacrifice I made to follow a dream becomes all too real. The missed birthdays, celebrations, moments you are needed by friends, or feeling misunderstood by everything around you. Too far to feel a part of the world you left and yet you don’t belong to the world you live in. But then there are the special moments where I am reminded of my purpose and better yet, that my sacrifice was all worth it. 

Although the fashion world may seem superficial to most and can a lot of times make you question why you are still in it, somehow the passion still lingers. The moments when your hard work comes to life during events, the adrenaline reminds you why you’re here. At least that’s for me. I’ve been constantly chasing that feeling since the first time I felt it. During my first year in Paris I was luckily invited to attend the Isabel Marant show (one of my favorite brands if you haven’t noticed yet). Being a part of the rush of show before, the calm as the collection takes the stage, and the applause that roars at the finish line. Months of hard work from various teams often hidden in the shadows of the brand come to light for only ten sacred minutes. That moment the crowd goes silent, that is when the passion exudes itself into the air, transporting everyone into the brand’s world, its DNA. There is so much beauty in a brand expressing months, sometimes years long work and heritage into ten minutes of collections. 

It is in those moments of seeing the collections, craftmanship, ideas and events come to life that I am reminded of very feeling I felt during my first show. Reminded of why I am here today, why I try to write between the busy schedule of a girl in fashion PR, why ITSLOU began.